The BBC have published a commissioned article by CMCI’s Dr Christina Scharff titled: Why so many young women don’t call themselves feminist. Drawing on Christina’s research on young women in a neoliberal world, the article asks why it is that despite feminist movements attracting significant attention across Europe and North America, many young women still say they do not identify with the term. With up-to-date discussion of surveys and high-profile campaigns, Christina raises the question of what it means to be a feminist. She concludes with the ‘heartening’ observation that whichever label women choose to adopt, the vast majority of people now support equality. As a mark of the widespread interest in Christina’s piece, the article received over 600,000 hits in the first 36 hours alone.