CMCI Reader Dr Jo Entwistle was one of the keynote speakers at the 3rd Fashion Communication International Forum: “Internet + Fashion: City, Life, Happiness” at Dounghau University, Shanghai China.
Her paper “Fashion communication in the age of the internet” explored different methodologies for analysing the flow of online fashion images at a time when social media and blogging are challenging earlier models of fashion communication that was traditionally coordinated by the fashion industry itself.
This very large event was funded not only by the University but also by Shanghai City Council and local businesses who are seeking to develop Shanghai Fashion Week and grow international recognition for Shanghai as a fashion city.
