Readers in Sweden now know a little more about the appeal to the British ‘characters’ such as Jeremy Clarkson, Boris Johnson and Nigel Farage –thanks to CMCI’s Dr Ruth Adams.
Under the headline “Britterna älskar griniga gubbar”, Ruth was interviewed for a feature in the Swedish newspaper Svenska Dagbladet. The Stockholm-based “SvD” is among the biggest circulating newspapers in Sweden.
