Centre director Dr Richard Howells was quoted in the Daily Mail over the demise of the once popular TV “reality” show Big Brother.
Chanel 4 have announced that the series is to be axed after one final outing next year. The show began in the year 2000, but ratings have fallen from a peak of 10m to just around 2m for the current series.
Howells told the national newspaper: ‘So much of reality TV is about novelty, but eventually it starts to get tired. They tried to jazz up Big Brother with more and more gimmicks – a sure sign something is struggling.’
He added that audiences had started to wise up to editing techniques which meant shows were not as ‘real’ as they believed.
Internationally, Howwells’ comments were also quoted in the California Chronicle.